Envelope-to: phillip@bsltproperties.com
Delivery-date: Wed, 03 Sep 2025 10:05:13 -0500
Date: Wed, 3 Sep 2025 10:05:02 -0500 (CDT)
From: Western Reporting <marketing@westernreporting.com>
Reply-To: marketing@westernreporting.com
To: phillip@bsltproperties.com
Message-ID: <1340049018.155050181.1756911902477@abmktmail-batch1c.marketo.org>
Subject: Your Screening Process Could Be Hurting Retention
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Hi there,=20

You=E2=80=99re screening to reduce risk but what if your process is actuall=
y filtering out renters who would have stayed, paid, and renewed?=20

Rigid criteria or outdated tools can lead to missed opportunities and short=
er leases. That=E2=80=99s why modern screening needs to be smarter, not str=
icter.=20

With Western Reporting, you get:=20


=09- A customizable scoring model that focuses on what matters (and ignores=
 what doesn=E2=80=99t)
=09- Identity and rental history tools that reveal potential risks early
=09- Screening flexibility that supports compliance and a better resident f=
it
=09- Because you screen smarter, you lease longer and retain more.
Want to see how better screening leads to better retention?
${CTAText2} <[[${CTAURL}]]>
We=E2=80=99ll help you make sure your process isn=E2=80=99t pushing away yo=
ur best candidates.=20

- The Western Reporting Team

<p>

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sidents? </div>=20
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<a href=3D
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<div class=3D"mktoText" id=3D"FreeText-text">
 Hi there,=20
<br />=20
<br />You=E2=80=99re screening to reduce risk but what if your process is a=
ctually filtering out renters who would have stayed, paid, and renewed?=20
<br />=20
<br />Rigid criteria or outdated tools can lead to missed opportunities and=
 shorter leases. That=E2=80=99s why modern screening needs to be=20
<strong>smarter, not stricter.</strong>=20
<br />=20
<br />=20
<span style=3D"font-size: 18px; color: #d02130;"><strong>With Western Repor=
ting, you get:</strong></span>=20
<br />=20
<ul>=20
<li>A customizable scoring model that focuses on what matters (and ignores =
what doesn=E2=80=99t)</li>=20
<li>Identity and rental history tools that reveal potential risks early</li=
>=20
<li>Screening flexibility that supports compliance and a better resident fi=
t</li>=20
<li>Because you screen smarter, you lease longer and retain more.</li>=20
</ul>=20
</div> </td>=20
</tr>=20
<tr>=20
<td height=3D"10" style=3D"line-height:1px;font-size:1px;">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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<tbody>=20
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<div style=3D"text-align: center;">=20
<strong>Want to see how better screening leads to better retention? </stron=
g>=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
<td height=3D"0" style=3D"line-height:1px;font-size:1px;">&nbsp;</td>=20
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, sans-serif; padding: 13px 20px; border-radius: 5px;"> <a style=3D"text-de=
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"https://mkte.westernreporting.com/OTU5LUpFSC05NjEAAAGcrxTPCtXlPRTzs8d50OAF=
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>Request a Demo</a> </td>=20
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<div style=3D"text-align: left;">
 We=E2=80=99ll help you make sure your process isn=E2=80=99t pushing away y=
our best candidates.=20
<br />=20
<br />- The Western Reporting Team=20
</div>=20
</div> </td>=20
</tr>=20
<tr>=20
<td height=3D"20" style=3D"line-height:1px;font-size:1px;">&nbsp;</td>=20
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